The News International Visiting Professorship of Media was founded in 1996 after a benefaction from the well-known Oxford graduate, Rupert Murdoch. Previous holders of the post have included many well-known figures from broadcasting including Armando Iannucci, Roger Graef, Paul Gambaccini, Hugh Whitemore and David Elstein.
It traditionally involves four lectures, divided between St Anne’s College and Green Templeton College.
The lectures of 2010-11 are the first to discuss the subject of sport. They are unusual in two other respects. Matthew Engel is the first written journalist to hold the post, previously known as the “Professorship of Broadcast Media”. And the final lecture will directly address the business affairs of the sponsors and ask whether Mr Murdoch controls sport in Britain.
The series is entitled 'Please, mister, can we have our ball back? Sport, the media, and the people', and the individual lectures are as follows:
25 January 2011 : 'Life and death? No, much more important than that': How sport turned into big business, big news - and a global obsession.
1 February 2011 : 'It's the cat's whisker': How sport grew and the media grew together, from cave paintings through the radio age to the earliest days of TV. And the story of the most famous and implausible sports reporter of all.
8 February 2011 : 'From Reith to wreath': The great days of sport on BBC TV. And how they ended.
15 February 2011 : 'You are the earth and the sky': How one man became the dominant force in the British media's coverage of sport. Does that mean he controls sport itself?